At the prestigious 2023 Japan Mobility Show, Mazda Motor Corporation took the automotive world by storm with the grand debut of the MAZDA ICONIC SP, a groundbreaking concept car designed to captivate enthusiasts and redefine the essence of driving pleasure in the modern era. Embracing the ardor of car aficionados and catering to the inherent desire for a vehicle that encapsulates the sheer joy of driving, the MAZDA ICONIC SP stands as a testament to Mazda’s commitment to innovation. It heralds a new chapter, emphasizing Mazda’s unique two-rotor rotary EV system, meticulously engineered for compactness, flexibility in layout, and an unparalleled low center of gravity that amplifies its driving dynamics.
Masahiro Moro, Mazda’s Representative Director, President and CEO made the following comment: “Mazda will always deliver vehicles that remind people that cars are pure joy and an indispensable part of their lives. As a car-loving company that mass-produces the inspiring mobility experience, we are committed to shaping the future with our partners sharing the same goal, as well as our fans, where everyone can proudly say, ‘we love cars.’ With such a strong will, Mazda is committed to enrich life-in-motion for those we serve.”
Powered by Mazda’s avant-garde two-rotor rotary engine, the ICONIC SP ingeniously blends carbon-neutral fuel for power generation while adopting a sustainable approach with batteries charged via renewable energy sources. The resplendent Viola Red hue, a concept color infused with Mazda’s ethos of “enriching life-in-motion for those we serve,” epitomizes the brand’s reverence for the color red. Elevating the concept of the “framework” defining its structure, Mazda meticulously engineered proportions that exude a low center of gravity, symbolizing superior driving performance. Placing the lightweight and compact rotary engine at the car’s heart culminates in a sleek, low hood, amplifying its sporty allure.
The two-rotor rotary EV system, adaptable to various fuels like hydrogen, not only generates electricity using carbon-neutral fuel but also enables virtually carbon-neutral driving when charged through renewable energy sources. This innovation results in an outstanding power-weight ratio, an ideal 50:50 weight distribution, and a high output of 370 PS, cementing its prowess on the road while accommodating diverse scenarios, from leisurely drives to emergency situations. Mazda’s meticulous craftsmanship extends to the ICONIC SP’s dimensions, boasting a length of 4,180 mm, width of 1,850 mm, height of 1,150 mm, and a wheelbase of 2,590 mm.
With a power-weight ratio of 3.9 and a weight of 1,450 kg, the ICONIC SP promises an exhilarating driving experience fused with practicality. As Mazda perseveres in its pursuit of the ‘Joy of Driving’ under its core value of “Human Centric,” the MAZDA ICONIC SP emerges not just as a symbol of driving pleasure but as a harbinger of a sustainable automotive future. It’s an embodiment of Mazda’s dedication to enriching lives through moving experiences, transcending mere transportation to become an integral part of daily life, redefining what it means to truly cherish the art of driving.