For the start of Paris Fashion Week, Womenswear Ready-to-Wear Spring-Summer 2023, DS Automobiles has unveiled its latest creation, New DS 3. Longstanding partner of the Fédération de la Haute Couture et de la Mode, DS Automobiles chose this unmissable event in the fashion capital to reveal New DS 3 in the streets of Paris and to invite its ambassador Andrea Brotschi to unveil New DS 3 in a photoshoot depicting a black dress with a very long train that contrasts with New DS 3’s fresh Diva Red colour. Benchmark in its segment in terms of design, technology and electrification, DS 3 CROSSBACK becomes New DS 3. Characterised by a new more efficient and dynamic front, a restructured and attractive range, the arrival of new technology and a new electric motor/battery pairing for its 100% electric version, New DS 3 really stands out from the competition. New DS 3 has also evolved stylistically as well as technically. The new spoiler and grille have been totally redesigned to optimise the car’s aerodynamic performance. The aerofoils framing the lower air intake grille demonstrate this new efficiency. The attention to detail is also conveyed on the finish of the badges positioned on the grille and the bonnet with the addition of a Clous de Paris embossed insert and a variety of colours depending on the model. The profile maintains its distinctive signatures, balancing between daring design and technical expertise with the distinctive DS 3 shark’s fin, flush flitting door handles and invisible exterior window seals.
New DS 3 shows its daring with a unique shape. Its design constitutes a balance between lines and volume. The most obvious developments involve the front. They give a new dynamism and feeling of solidity while maintaining the height of elegance. The new LED headlamps – standard across the range – introduce a more dynamic design and give New DS 3 a sharper look with three feature modules emphasised with satin chrome. The DS MATRIX LED VISION, with intelligent control and automatic main beam for maximum comfort and safety are also offered as an option. The new daytime running lights feature two LED lines vertically arranged either side of the front for a distinctive and widening signature, consistent with the latest DS Automobiles design language. The identifying DS WINGS have been tweaked to subtly join the grille and headlamps. The wheels introduce a completely new design for an increase in efficiency. Available in 17 and 18 inches, they are divided according to different themes and colours. In the 100% electric E-TENSE model, New DS 3 is available with new 18-inch TOULOUSE wheels shod with “Tall & Narrow Class A+” tyres. New DS 3 is offered with seven body colours, opaque, metallic and pearlescent, including two new pearlescent colours: Diva Red, a three-layer colour exclusive to New DS 3, and Lacquered Grey. Crystal Pearl, Platinum Grey, Artense Grey, Perla Nera Black and Polar White complete the offering with the option of creating bi-tone combinations with two variations of roof: Perla Black or the new Carat Grey.
The multi-energy brand with the lowest CO2 emissions in Europe since 2020, DS Automobiles is offering New DS 3 with three different kinds of drivetrain: electric, petrol and Diesel. New DS 3 E-TENSE gets a completely new electric motor (assembled in Trémery-Metz), a reduction gear (produced in Valenciennes) and a new battery (assembled in Poissy) for increases in power and range. With two Teams’ and Drivers’ titles in Formula E and the record for the number of wins, pole positions and podiums with the second generation single seater, DS Automobiles is benefitting from its excellent record in competition to introduce new electric techology. The new hybrid synchronous motor (HSM) benefits from the expertise acquired in Formula E to demonstrate high efficiency. It offers 115 kW (156 horsepower) of power and 260 Nm of torque at a voltage of 400 Volts. The new 54 kWh battery (50.8 kWh usable) has thermal control through liquid circulation and a heat pump that enables rapid charging, better range and increased lifespan. As standard the onboard charger takes 100 kW in direct current (0 to 80% in 25 minutes) and 11 kW in alternating current (0-100% in 5 hours). Unique in its segment, New DS 3 E-TENSE manages up to 402 kilometres of range on the WLTP combined cycle (12.6 kWh / 100 km) and more than 500 km in city traffic, because of the efficiency of the electric motor, its ability to recover energy, ancilliary equipment such as the heat pump, thermal pre-conditioning and the new LED headlamps as well as the aerodynamic optimisation at the front and wheels and lowering ground clearance by 10 mm on models with Tall & Narrow 17 and 18-inch wheels. New DS 3 is also being offered with two petrol drivetrains: PureTech 100 with 6-speed manual gearbox and PureTech 130 with 8-speed automatic gearbox. A Diesel BlueHDi 130 with an 8-speed automatic gearbox is also on offer. In these two guises, these engines comply with the most recent anti-pollution standards.
Driven by a unique design model, the DS Automobiles team showcases remarkable expertise which is replicated in each of its creations. New DS 3 draws inspiration from French luxury expertise to bring life to an exclusive vibe. The leathers, particularly the Nappa Leather upholstery with the weathered Art Leather finish, Alcantara®, and details such as the “pearl” stitching or Clous de Paris embossed inserts show the uniqueness of DS Automobiles cockpits. This attention to detail, firmly rooted in the Brand’s DNA, is inside New DS 3 and represents a major point of difference. Materials are chosen with the aim of offering a finish characterised by excellence, innnovation and sustainability. The driving position has changed with the adoption of a new steering wheel, regrouping controls for driver aids and infotainment buttons and combined with gearshift paddles for the automatic gearboxes. A new 10.3-inch high definition central screen is now offered as standard, with the new DS IRIS SYSTEM infotainment system built in. New DS 3’s seats feature design and technology that serves beauty and wellbeing. At the top of the range, OPÉRA introduces a Basalt Black Nappa Leather interior with watchstrap seats for immersion in creative luxury, tinged with character and modernity. The RIVOLI level offers new Basalt Black grained leather seats with scale-effect Basalt Black trim. A Pebble Grey upholstery with combined Nappa Leather/cloth is also available. For the PERFORMANCE Line and PERFORMANCE Line + levels, the seats, the dashboard strips and the door panels are embellished with Alcantara®. The BASTILLE level has been completely revised with new Silicium Grey Peruzzi Cloth seats, with scale-effect grain strips on the dashboard and door panels. As an option, new Basalt Black grained leather seats are available.
New DS 3 gets a new infotainment system available via a large 10.3-inch high definition central screen with a redesigned gloss black surround. Connected navigation and intelligent voice recognition are offered by DS IRIS SYSTEM. As for the instruments, they are split into two distinct parts that can both be personalised. The mirroring feature is now available wirelessly. Fitted as standard with a camera behind its windscreen, New DS 3 includes as standard high-level driver aids: Lane Keeping Assist, Traffic Sign Recognition with information reproduced on the instrument display, and Active Safety Brake up to 85km/h. Viewable on the large central screen, VISIO PARK 2 enriches the range of driver aids available on New DS 3 by offering parking help with 360° vision reproduced through new high resolution digital cameras. It is linked to the Active Safety Brake system. Capable of detecting other vehicles but also cyclists and pedestrians, even in poor light between 5 and 140 km/h, this automatic emergency braking analyses the risks of a collision and can apply maximum braking force to avoid an impact or limit the consequences of one. Available as an option, Extended Traffic Sign Recognition detects speed limit signs in addition to some road signs (stop signs, one way, no entry and end of overtaking restrictions). Fitted with LED headlamps throughout the range, New DS 3 introduces a new face. Composed around three horizontally aligned rectangular modules and highlighted by elegant satin trim, this new design gives a more daring look. Lighting performance is enhanced while energy consumption is reduced for improvements in range (E-TENSE 100 % electric) or CO2 emissions (internal combustion engines).
By using the expertise of FOCAL, which is a benchmark in the world of premium audio systems, DS Automobiles has developed a unique system called FOCAL Electra. Twelve speakers including a subwoofer are fitted into the cockpit with great care and feature Bronze Belem colour metal grilles with a special finish. With a dedicated amplifier, this 515W audio system provides high performance acoustics for a rich sound and enormous purity. Sound spatialisation is optimised and consistent within the cockpit. Designed like an auditorium, New DS 3 offers an exceptionally immersive audio experience. The collaboration between FOCAL and DS Automobiles reshapes high fidelity for a DS Lounge effect: the door seal, the door felt, the acoustic treatment of the glass and the sound deadening of the engine compartment have been especially carefully designed. The set up of the 12 speakers is done in a way to enjoy a perfectly immersive experience. For example, the rear tweeters are high up, fitted into the shark’s fin. The longevity and dynamics of the lower frequencies are optimised by the digital design of the doors, through special work on their stiffness compared to regular designs. The TNF tweeters showcase inverted dome technology in aluminium, offering an optimal spread of sound and high notes. The woofers, the mid-range satellites and centre speakers have Polyglass technology guaranteeing balance and precision of sound. The subwoofer uses triple coil 200mm Power Flower™ technology for defined reproduction and dynamic low frequencies.
