When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius – making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is ushering in a new era of the Prius legacy – with the reveal of the 2023 Toyota Prius Prime at the 2022 Los Angeles Auto Show. As part of Toyota’s diverse approach to carbon neutrality, the Prius Prime is part of lineup that looks to move “beyond zero.” With ten hybrids, two plug-in hybrids, the new bZ4X battery electric vehicle and zero emission hydrogen fuel cell technology Mirai, Toyota is committed to finding highly efficient and zero emission solutions that fit customers lifestyles across the US. As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, a global effort to achieve carbon neutrality in our products, manufacturing, and beyond. Now in its 10th year of production, this plug-in hybrid model has continued to offer customers the flexibility of getting around town on zero emission battery power or hybrid mode for fuel efficient road tripping. And now, this plug-in offers a thrilling experience in its own right – by bringing even more performance and technology to an already incredible package. With a larger lithium-ion battery that increases its EV range by more than 50% over the previous range of 25 miles. With over 20 million hybrid and plug-in hybrid electric vehicles sold globally, the all-new Prius Prime brings a flexible player to Toyota’s ever-growing team of electrified vehicles.
A focus for Toyota Prius Prime is to allow it to have a similar ethos to the new Prius hybrid model, but with a little something extra – more performance, technology, safety and even a little attitude. The all-new Prius Prime also blends its athletic side with a bit of star powered tech: a solar roof. This on-board charging feature uses roof mounted solar panels to recharge the Prius Prime’s battery when parked. The panels deliver supplemental power to accessory functions, like air conditioning, when driving and they also use a clever design that conceals the electrodes for a seamless, glossy appearance. Available in SE, XSE and XSE premium grades, the 2023 Prius Prime is built on the second-generation TNGA-C platform, offering a low center of gravity with reduced weight and increased rigidity compared to the previous generation. The result? A wider stance and a lower driving position that feels sporty, yet comfortable. Compared to the previous generation Prius Prime, it’s 2-inches lower, 1-inch wider, 1-inch longer length and with a hip point that’s almost 1-inch lower. The placement of the traction battery placement is also optimized, with placement under the rear seat for a low center of gravity and enhanced luggage capacity. When it comes to performance, Toyota Prius Prime is purpose-built – with a plug-in hybrid system designed to enhance both fuel economy and driving performance, when compared to the outgoing model. The acceleration feel and vehicle speed controllability have also been enhanced, providing a driving feel and accelerator response unique to electric vehicles. Under the hood is the 5th generation hybrid powertrain coupled with a 2.0L engine and a newly developed lithium-ion battery, located underneath the rear seat. The result is a zero-emission electric range increase of over 50%, a nearly 100 hp increase to 220 hp, and a 0-60 time of 6.6 seconds.
The all-new 2023 Toyota Prius Prime is equipped with the tools to make life more convenient – thanks to the available 12.3-inch Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. Prius drivers will also have the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination. Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the Prius Prime has an available Wi-Fi Connect 1-month trial that offers 4G connectivity for up to five devices – turning the Prius Prime into an AT&T Hotspot.
For those looking for an enhanced audio experience, the Prius Prime offers a JBL® Premium Audio system with eight speakers, creating a mobile concert from any music genre. Standard on the Limited grade only, with the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats enhancing the audio experience. With the Toyota app, users can stay connected to their Prius Prime with a 1-year trial of Remote Connect service, available on LE grade and standard on XLE and Limited. Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital key is also standard with Remote Connect for the XLE and Limited Grades – making it easy to lock and unlock doors, remote start and more all from a smart phone. Each Prius Prime offers a host of additional available Connected Services. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance with up to a 10-year trial. Service Connect gives drivers the capability to receive Vehicle Health Reports, Maintenance Alerts and reminders, also with up to a 10-year trial. Ready to handle all your device charging needs, the Prius Prime is equipped with six USB ports in the cabin. Up front, two Type-C USB ports at the bottom of the center stack plus two more Type-C USB ports in the center console. For second-row passengers, two Type-C USB ports are located at the bottom rear of the center console.
Toyota Prius Prime will also come standard with some additional features made possible by the equipped front corner radar sensors and a driver monitor camera. These features include Lane Change Assist, Front Cross Traffic Alert, Advanced Park and, a first among the Toyota line-up, Traffic Jam Assist. Front Cross Traffic Alert uses the front corner radar sensors to detect vehicles approaching from the side in situations such as when stopped at an intersection. Arrows are displayed to warn the driver, and if the driver attempts to proceed when there’s cross traffic, the vehicle provides an audible alert and warning on the MID. Lane Change Assist works in collaboration with Lane Tracing Assist, meaning it also only operates when DRCC is activated. When a driver partially engages the turn signal, the system sensors monitor to confirm there are no vehicles in the path of the lane change, and then provides steering support into the new lane with the driver’s hands on the steering wheel. Advanced Park executes the necessary steering and brake controls to navigate the vehicle into a selected parking space. Advanced Park is capable of parallel parking, backing into a perpendicular parking space, and can assist in exiting a parking space, all hands-free under the driver’s supervision. Traffic Jam Assist is a first to Toyota and Prius Prime and can help take some of the stress out of the low-speed, stop-and-go driving in a traffic jam. When driving on a highway with DRCC and LTA activated, if the system sensors detect traffic is slowing, and if operating conditions are met, this system will assist by providing acceleration, braking and hands-free steering control under active supervision of the driver.
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