BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalization. With the new BMW 7-Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy pure driving satisfaction, unsurpassed long-distance comfort, and a top-end digital experience. Central to this reinterpretation is the BMW i7. The models at the pinnacle of BMW’s luxury range are wrapped in a new definition of luxury that focuses on the individual and their personal attitudes, needs and emotions. In addition to presence, elegance and exclusive premium quality, there is a progressive approach characterized by innovations that directly enhance the user experience, wide-ranging connectivity, and standard-setting sustainability of the new 7. In this way, the new BMW 7-Series has been designed to meet the needs of a clientele that sees itself as committed to meeting challenges in a responsible manner – and one that views personal mobility as a way to experience unique moments in everyday life and on trips away.The all-electric luxury sedan is a fully integrated member of the 7-Series line, and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability.
Ever since the first generation made its debut in 1977, the BMW 7-Series has embodied the definition of highly exclusive individual mobility in its very distinct, very BMW way. A design exuding prestigious elegance has gone hand-in-hand with supreme interior comfort and the exhilarating driving experience for which the brand is celebrated. From the outset, this combination has delivered a level of dynamic handling without equal in the luxury sedan segment. And with each new generation, the 7-Series takes its outstanding driving qualities and the levels of comfort and well-being to new heights. Now, 45 years on from the debut of the BMW 7-Series, the seventh generation takes the stage as the most advanced and innovative vehicle in the luxury segment. At the same time, the new edition captures the imagination with an overall design coherence unmatched by any rival. The BMW 7-Series is therefore once again a symbol of the BMW Group’s innovative strength.
The 2023 BMW 740i is powered by a thoroughly upgraded version of the iconic B58 3-liter TwinPower Turbo inline six-cylinder engine. Now dubbed B58TU2, the new Miller cycle six-cylinder features redesigned intake ports and combustion chambers, electronically controlled VANOS variable camshaft timing, and 48-volt mild hybrid technology. All of this adds up to a typical BMW outcome: more power, lower emissions. And for the very first time in its history, the 7-Series is now available fully electric. Featuring two highly efficient current-excited electric motors with a combined output of 536 horsepower and 549 lb-ft of instantaneous torque, the i7 xDrive60 will sprint from 0-60 in about 4.5 seconds while returning an estimated range of up to 300 zero-emission miles in utter silence and profound luxury (estimated range of up to 300 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards). The 760i xDrive combines the relentless power of the 4.4-liter TwinPower Turbo V8 with BMW xDrive intelligent all-wheel drive. The new V8 borrows technology from BMW Motorsport, and features a new exhaust manifold, external oil cooling, and further developed turbocharging. The V8, too, gains 48V mild hybrid technology, and with the electric motor integrated into the new eight-speed Steptronic Sport transmission delivers the twin benefits of optimized response and power delivery under acceleration, and greater efficiency thanks to adaptive recuperation.
The slim strip of lights set high up in the front end brings together the daytime driving lights, side marker lights, and turn indicators. Their crisp graphic replicating a pair of upturned “L”s projects a technically sophisticated feel. The optional crystal headlights create an all-new light effect that is both highly dramatic and completely functional. Crystals from Swarovski – again arranged in L-shapes and each backlit by 14 LED units – function as side marker lights and daytime driving lights. Whether the lights are switched on or off, the crystals reflect the available light in a multitude of facets. Even sunshine sparks a unique aesthetic in the crystal structure and brings the front end to life. At night, 22 LED units light up the crystals from behind and join with the kidney grille’s contour lighting to create an unmistakable light signature. Two LED elements below the crystals provide the striking daytime driving light signature, integrate the turn indicator and enhance the sparkle of the crystals in each function and color. The clean surfacing of the front apron, with only a small number of contour lines, underscores the muscular and solid appearance of the new BMW 7-Series. The car’s width is also emphasized by the single-piece lower air intake and slim side intakes positioned at the outer edges of the front end. Another unique design cue for the new-generation car is the chiseled hood with a dynamic streak down its centerline. The crystal headlights also play a role in a visually expressive Welcome and Goodbye Scenario. When the customer approaches their car, first the illuminated surround of the BMW kidney grille is activated, followed by the enhanced sparkle of the BMW crystal headlights. Then the standard-fit dynamic light carpet is revealed. LED lights integrated into the door sills project four graphics, one after the other, onto the ground just outside the doors of the new BMW 7-Series. This welcome display continues in the interior as part of a neatly composed choreography that enhances the luxury-infused digital experience.
The expressive design features created for the exterior of the new BMW 7-Series authentically reflect its place atop the BMW luxury class and the promise of an extraordinary on-board experience. The vertically prominent front end, with the combination of the optional illuminated BMW kidney grille presiding as its centerpiece and two-piece split headlight units, give the new 7-Series a powerful and distinctive presence. The front-end design, developed specifically for BMW’s flagship models, enables clear differentiation from the brand’s other models. The brand’s hallmark twin circular headlights and BMW kidney grille have been newly interpreted. The light functions are now divided into two separate areas, with the upper elements acting as the more prominent focal point, especially when highlighted by optional Swarovski crystal details. This gives the front end of the new BMW 7-Series a progressive and memorable appearance. The low-beam and high-beam headlights are positioned in the dark lower units set deep into the front apron. These lights only become visible when switched on after dark. The new BMW 7-Series comes standard with Adaptive LED Headlights including cornering light and high beam assistant.
The brand-typical driver-focused cockpit design in the new BMW 7-Series has been re-interpreted in a progressive style. Digitalization enables the number of buttons, switches, and controls in the cockpit to be significantly reduced. Standard specification includes an interior trim strip for the instrument panel in Fineline Black with Metallic Inlay on 740i and 760i xDrive and Mirror Oak High Gloss on i7 xDrive60. They provide an elegant stage for the BMW Curved Display. The fully digital screen grouping consists of a 12.3-inch information display behind the steering wheel and a 14.9-inch control display screen. Arranged beneath a shared glass surface, the displays are directed ergonomically towards the driver, making the already intuitive touch control even more straightforward. The BMW Curved Display’s state-of-the-art graphics and the operating system’s menu structure have been designed with a smartphone-style appearance. The user interface impresses with its striking forms, dynamic light effects, strong depth of color and modern color palettes that change depending on the selected My Mode. The graphical layout of the information display and the content shown in the percenter of the display can both be adapted to suit the situation and requirements. The clearly structured arrangement of widgets on the control display’s home screen provides a simple overview of the menu options and can be configured by the driver, as desired. Frequently used functions can be added to a favorites bar.
The BMW Interaction Bar debuts in the new 7-Series as a new breed of control/operation and design element. This functional unit, which boasts a crystalline surface structure with dramatic backlighting, extends from below the trim strip across the full width of the instrument panel and well into the door panel trim. It houses touch-sensitive control panels for adjusting the ventilation and climate control, activating the hazard warning lights and opening the glove compartment. The light design of the BMW Interaction Bar takes its cues from the color palette of the My Mode setting selected or can be set as desired by the user. The BMW Interaction Bar brings a whole new dimension to the interaction between the driver and vehicle. It combines function control, ambient lighting, and the ability to adjust its decorative appearance as desired into one fully integrated component. Entry into and exit from the vehicle are accompanied by a welcome/goodbye production incorporating lights on the BMW Interaction Bar. From the ambient lighting menu, the driver can decide which events the BMW Interaction Bar reacts to with dynamic light animations, e.g., incoming phone calls. The BMW Intelligent Personal Assistant can also appear on the BMW Interaction Bar in an artistic glow.
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