The new DS 7 is an evolution of the first 100 per cent DS Automobiles design revealed in 2017, DS 7 CROSSBACK, which projected a new spirit of the avant-garde. Acclaimed for its unparalleled interiors, its remarkable refinement and its cutting-edge technology, DS 7 CROSSBACK opened the way for new developments, now embodied by New DS 7. The character of the new DS 7 is formed from several stunning details. Always elegant, new DS 7 brings more dynamism with sharper, more structural lines and a coherent design. The light signature is developing with an even more expressive look. The combination of new slimmer DS PIXEL LED VISION 3.0 headlamps and DS LIGHT VEIL daytime running lights is seamless and carried out in the spirit of high fashion. The DS WINGS and the grille are larger and the valance has been redesigned with a range of colours depending on the model. The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. They emphasise the unique expression of new DS 7.
The boot lid and badge have been reworked with sharper lines, while DS AUTOMOBILES lettering replaces the previous ‘CROSSBACK’ to sign off the visually stretched rear of new DS 7. The wheels play a part in the profile’s character with new 19-inch alloy wheels, which are more aerodynamic and feature a design aimed at amplifying the impression of size, and exclusive 21-inch alloy wheels, with a carved technical design, exclusive to the new DS 7 E-TENSE 4×4 360. The window surrounds and roof bars are offered with a Gloss Black variant to emphasise the dynamism of the silhouettThe completely new front stands out with sharper lines to develop the balance of each feature. The DS DESIGN STUDIO PARIS team worked closely with the production team at the Mulhouse, France factory to achieve exceptional results in terms of quality and solidity.
DS PIXEL LED VISION 3.0 introduces a new technology that adds an extra dimension to the model. The PIXEL modules on new DS 7 optimise the management of light output, while maintaining three identifying modules that feature on the entire range. The PIXEL function provides optimum lighting as the light flow is more powerful, more regular and has an increased range of up to 380m on the main beam. In town the width of the beam is up to 65m. On the inner edge, two dipped headlight/sidelight modules illuminate together while the outer edge PIXEL main beam module features 84 LEDs in three rows. Lighting in corners is controlled by the intensity of the PIXEL module’s exterior LEDs which is altered by the angle of the steering. The daytime running lights were inspired by work on DS X E-TENSE and DS AERO SPORT LOUNGE. DS LIGHT VEIL is made up of a daytime running light and four vertical luminous features made up of 33 LEDs. DS LIGHT VEIL illuminates and goes out when the car is locked and unlocked.
As the multi-energy brand with the lowest CO2 emissions in Europe for the last two years and multiple Formula E champion, DS Automobiles has chosen to offer new DS 7 with a range of power units, including three plug-in hybrids with 225hp, 300hp and 360hp. New DS 7 E-TENSE 225 has a PureTech 180 petrol engine and a 110hp electric motor fitted to the eight-speed automatic gearbox, with a two-wheel drive transmission. New DS 7 E-TENSE 4×4 300 and DS 7 E-TENSE 4×4 360 introduce a four-wheel drive transmission with a PureTech 200 motor as well as 110hp and 112hp electric motors on each of the axles. The 360 model is tuned by DS Performance. A 130 BlueHDi power unit will also be available. A new 14.2 kWh battery gives up to 65km with zero emissions on the WLTP mixed cycle and up to 81km on the urban cycle. Charging time is about two hours on a 7.4kW charger. In keeping with the outstanding attributes of the entire DS Automobiles range, new DS 7 remains one of the most efficient cars in its class, specifically because of its well-controlled weight.
New DS 7 also offers technology for more comfort and relaxation such as DS ACTIVE SCAN SUSPENSION and DS NIGHT VISION. DS ACTIVE SCAN SUSPENSION is a camera-controlled damping system that is completely unique in its class. It adjusts each wheel independently according to imperfections in the carriageway. With DS NIGHT VISION, an infrared camera sweeps the carriageway and its edges to detect cyclists, pedestrians and animals at distances up to 100m. The driver receives the information in the new high resolution digital instrument display, reinforced by a special warning in the event of danger. Safety is optimised with DS DRIVER ATTENTION MONITORING and DS DRIVE ASSIST level 2 semi-autonomous driving. DS DRIVER ATTENTION MONITORING analyses the driver’s level of attention with two cameras. The first checks the behaviour of the car in its surroundings and the second, positioned facing the driver, diagnoses where they are looking and their face and eyelid movement which translates to the level of sleepiness and attention. This is unprecedented in the segment.
