The LF-Z Electrified Concept is a vision of Lexus like no other. The first Lexus to use an all-new electric platform. First to power each axle with Direct4 technology. First to use augmented reality and artificial intelligence to connect the driver and vehicle like never before. So many firsts. All inspired by the single philosophy that has guided us from the beginning: that our machines are an extension of human intent. By evolving the vehicle to be even more intuitively responsive to a drivers’ needs, Lexus envisions a driving experience unlike any other. And the feeling is electric. The LF-Z Electrified imagines a more advanced Steer-by-Wire technology that replaces the traditional steering mechanism and intuitively increases steering precision to match driving desires. The fully electronic and speed-sensitive system filters out any unwanted road vibration while still providing a heady amount of exhilaration.
Direct4 envisions next-generation electric drive control technology that revolutionizes how tomorrow’s drivers connect with the road. By directing power from each axle to the appropriate wheels as needed, Direct4 will help drivers maintain control. The two motors can also dynamically switch between front, rear and all-wheel drive, for unparalleled stability while accelerating and cornering. Reimagining the future of driving manifests itself in the first Lexus to be built on an all-electric platform. Its all-new powertrain will vastly improve acceleration and power delivery compared to traditional cars. With an impressive driving range, the LF-Z Electrified Concept will accelerate with astonishing speed. The center of gravity will also be lowered to give the driver the razor-sharp handling and enhanced control needed for a demanding drive.
Envisioning an open and minimalist design, the interior embodies an elevated level of the Lexus human-centered approach. The Tazuna cockpit features an augmented reality head-up display, gauges, touchscreen display, and other functions that are grouped into a single module. On the road, the artificial intelligence acts as a lifestyle concierge, acknowledging by touch or voice the driver’s preferences, proposing routes, restaurant reservations and more. Using the latest research in light therapy, embedded LEDs throughout the cabin can set any mood the driver desires. The panoramic roof of light-controlling glass invites the outside in. With the touch of a button, the transparent roof can become opaque.
By 2025, Lexus plans to introduce 20 new or improved models, including more than 10 electrified models
such as BEVs, plug-in hybrid electric vehicles(PHEVs), HEVs, in line with the needs of each country and
region around the world and based on the concept of offering the right products in the right place at the
right time. In addition to strengthening and expanding its core sedan models and SUV lineup, Lexus will pursue the
possibility of rolling out models such as sports models that continue to provide the fun of driving, a car
that redefines the concept of having a chauffeur, and new genres that have never before existed. In doing
so, it will take on the challenge of providing new value that exceeds the expectations of its diverse
Lexus aims to offer electric variants of all its models by 2025, with the sales ratio of electric vehicles
exceeding that of gasoline-engine vehicles. By 2050, Lexus aims to achieve carbon neutrality throughout
the lifecycle of its entire model lineup – from the manufacturing of materials, parts and vehicles, to vehicle
logistics, to the final disposal and recycling of older vehicles. In this perspective, and with a clear mission
to achieve carbon neutrality, Lexus will reduce the environmental impact of materials’ manufacturing
processes. In March 2024, to accelerate the planning and development of diverse and attractive products that are
close to its customers, Lexus is scheduled to open a new business and technical center at which members
involved in Lexus-brand development, design, production technology, and planning are to unite in
creating the next-generation of cars and where the environment will be one for open collaboration that
encourages co-creation with external partners.
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