The new PEUGEOT 308 SW is part of the C-segment estate, a market in which PEUGEOT has had a lot of success for many years. Although directly challenged by SUVs, this segment has remained constant since 2010, demand in Europe remains strong and sales forecasts are stable for the years to come. A silhouette in its own right, the PEUGEOT brand is proud to present the brand new PEUGEOT 308 SW. It has an expressive style with a racy profile and a sophisticated rear end. Efficient and ultra-modern without compromising on the essentials and expectations of customers in the compact estate segment. The estate car customer base is both the youngest and most dynamic in the C segment and is very attached to the silhouette. Represented by active couples, with or without children, who use their vehicle intensively (they are the segment’s biggest drivers). They are very demanding and have many expectations, such as style, driving pleasure and technology, without compromising on volume and spaciousness. Depending on the country, the new PEUGEOT 308 SW can be purchased on the brand’s online sales site, for a 100% digital purchasing experience, trade-in, financing and a choice of delivery location.
The rear end features the ultra-thin full LED lights of the saloon, but without the black strip that links them on the latter, the new PEUGEOT 308 SW is instead seeking to increase the amount of perceived bodywork, especially at the rear flap, to reflect its added volume and draw the eye to the extra space. At the front end, the new PEUGEOT 308 SW bears the new PEUGEOT brand crest in a grille that is entirely dedicated to it. Its presence is reinforced by the pattern of the grille which gradually converges towards it. Like the saloon, the rear end has been designed to optimise the airflow pattern for aerodynamic performance. The skirt is particularly imposing, since it acts as an extension of the lower part of the sidewall like an aerodynamic deflector by breaking the air flow coming from the doors. A design and technological evolution, the radar for the driving aids disappears behind the crest (radome technology using indium compatible with radar waves), giving it pride of place on the grille. The number plate has been moved to the bottom of the front end.
The new PEUGEOT 308 SW is a car with a strong personality that embodies the notion of style as the service of function. It has been designed to attract and draw the gaze towards an object whose prime objective is loading, space on board and practicality. The wheelbase is 55mm longer than that of the saloon, which adds to the slender silhouette and rear space. The challenge for the new PEUGEOT 308 SW in terms of style was to provide character and desire, while offering excellent load volume. Like with the saloon, the structure’s shape was optimised to design a very sloping roof and increase the area of material available to shape the rear without compromising the interior space. Therefore the new PEUGEOT 308 SW rear end has the characteristic shape of the new PEUGEOT 308’s side theme, sculpted in depth, which creates a pronounced light intake that presses the car to the ground, which is the key to its stance. The design of the side window inset, which falls faster than the roof, creates a variation in the material (thicker body colour) which gives the new PEUGEOT 308 SW a particularly dynamic silhouette in the segment.
The new PEUGEOT 308 SW is built on a scaled-up version of the EMP2 (Efficient Modular Platform) multi-energy platform, which allows a wide range of versions to be deployed. Two plug-in hybrid versions are available from launch.Compared to the saloon, the new PEUGEOT 308 SW increases its wheelbase (+55 mm) to reach 2.732 m, with 129 mm of knee room in row 2, and maximises the boot volume. The new PEUGEOT 308 SW is longer, lower and sleeker than the previous model: the length is now 4.64 m (+6 cm), the tracks (are identical): 1,559 mm / 1,553 mm, the windscreen tilts and moves back and lower by 20 mm, the height is now 1.44 m.The dimensions of the new PEUGEOT 308 SW perfectly meet the expectations of the segment’s customers and enable it to offer one of the best boots overall on the market, with a two-position floor (internal combustion engines) that ensures practicality and modularity. On internal combustion engines, the boot under the parcel shelf has a volume of: with the boot floor in the lowered position, 608 litres of water and compartmentalized storage space under-carpet.To make it even more practical, the new PEUGEOT 308 SW has a 3-part bench seat (40/20/40) as standard.
For petrol, 3-cylinder engines with a capacity of 1.2 litres: PureTech 110 S&S BVM6, PureTech 130 S&S BVM6,
PureTech 130 S&S EAT8. In Diesel, 4-cylinder engines with a capacity of 1.5 litres: BlueHdi 130 S&S BVM6,
BlueHdi 130 S&S EAT8. The aim is to offer a TCO (Total Cost of Ownership) or cost of use that is close to that of a combustion vehicle and a hybrid vehicle, taking into account all the costs beyond the simple financial cost. All the following factors must be taken into account:
- a better residual value when resold on the second-hand market,
- a broad range of financial incentives (ecological bonuses, premiums, registration fees, aid for companies, insurance and tax deductions),
- a maintenance cost identical to that of a diesel engine (in 36 months and 90,000 km),
- lower energy costs (up to 12% less than a diesel engine in 36 months and 90,000 km).
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