The new Peugeot 308 combines an attractive new design and a premium interior with class-leading technology and safety in the compact family car segment. Powerful and efficient plug-in hybrid engines are available for the first time on this model, and are complemented by advanced petrol and diesel powertrains. With a range of new trim levels, the new Peugeot 308 will arrive in showrooms in late 2021. In terms of technology, the new Peugeot 308 is equipped with the latest-generation driving aids and the Peugeot i-Cockpit® with 3D technology, plus i-Connect® Advanced, an infotainment system that is intuitive to use and always keeps you connected. Efficiency and performance are also enhanced with new aerodynamic details. Continuing Peugeot’s incredible success in the compact family car segment, the new 308 sets new standards for the class. Proudly wearing the brand’s new logo, the latest design of the new Peugeot 308 showcases its dynamism and distinct identity, whilst setting the tone for future Peugeot models.
The new 308 is available with two plug-in hybrid powertrains as well as efficient petrol and diesel engines, giving buyers the power of choice to choose the powertrain that best meets their needs. By 2025 Peugeot will offer an electrified variant across its entire model line-up. The new Peugeot 308 features the latest generation driving aids which help to keep both occupants and other road users safe. The Drive Assist pack (available at the end of the year) includes adaptive cruise control with Stop and Go function (when fitted with the EAT8 automatic gearbox) and Lane Keeping Assistance. It also has three new functions for use on dual carriageways and motorways. Semi-automatic lane change – The driver suggests a lane change manoeuver by setting the direction indicators. The system performs a semi-automatic lane change manoeuver if appropriate conditions are met and confirmed by the driver
Anticipated speed recommendation – the system suggests to the driver that they adapt their speed (acceleration or deceleration) according to the speed limit signs. Curve speed adaptation – at speeds of up to 112mph (where legal) the set-up optimises the car’s speed according to the severity of the bend.
The quality of the materials used also enhances the comfort and premium feel, with evolutionary mottled fabric, technical mesh, Alcantara®, embossed leather and coloured Nappa leather (available as an option depending on trim). On GT versions there is also Adamite contrast stitching, which is used on the dashboard, door panels and centre console. The seats of the new Peugeot 308 have been designed with comfort in mind and have been awarded the coveted AGR (Aktion für Gesunder Rücken) thanks to their ergonomics and range of adjustment. 10-way electric adjustment with two memory settings is available as an option, as is a multi-point massage system with several different programmes and heated seats. Those sitting in the back benefit from the longer wheelbase, with more leg and knee room allowing them to stretch out. They can also remain connected thanks to the availability of two USB C sockets for charging and data transfer placed at the rear of the centre console, while a folding centre armrest contains a phone tray as well as with two cup holders. There are also a pair of air vents for improved thermal comfort.
The boot has a generous 412 litres of luggage capacity, with a further 28 litres of storage in a hidden compartmentalised area beneath the floor. With the rear seats folded flat, the maximum capacity increases to 1,323-litres. Built on an evolution of Peugeot’s innovative and adaptable EMP2 (Efficient Modular Platform) structure, the new 308 is stronger, safer and more spacious than ever. It also allows the option of electrified powertrains for the first time, while new structural elements deliver even greater efficiency, driving pleasure and comfort. Driving pleasure is at the heart of the new Peugeot 308, with exemplary road holding and comfort. The new design has resulted in improved rigidity and reduction in unwanted vibrations. Bigger and more spacious than before, the new 308 offers class-leading practicality and comfort. Although only 11mm longer than its predecessor, the new 308’s wheelbase has been increased by 55mm. The bold interior design also highlights the variety and quality of materials that have been used in its construction. LED ambient lighting features eight colour options where it lights up the door panels which, depending on the trim level, features soft touch foam, fabric, or Alcantara®
