With the Concept EQS, Mercedes-Maybach is providing a clear preview of the first fully electric series-production model for the tradition-steeped luxury brand. The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but with its innovative drive technology, also takes a step towards a significantly more progressive way of presenting the brand. In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. Added to this are exclusive details such as the new door panels, the armrests of which are designed like high-quality sideboards.The SUV concept vehicle is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz and takes the exclusivity of Maybach into a locally emission-free future. There are also trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.
Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, Russia, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing. The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity. It is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend that is constantly reinventing itself. In 1921, Wilhelm and Karl Maybach began building cars with the goal of creating “the very best of the very best”. It is this claim that has been defining the unique aura of Mercedes-Maybach for 100 years now. Mercedes-Maybach also expect the brand of their choice to stand up for sustainable values and take responsibility for the environment.
The upright black panel front also flows seamlessly into the wraparound bonnet and headlights. The LED light units showcase the lighting with individual diamond blocks framed with a fine-knit mesh of the Maybach emblem. The filigree, vertical Maybach pinstripes in an elegant, three-dimensional effect are chrome-plated and characterise the cooler with its new, innovative Black Panel technology. The concept car is instantly recognisable as a member of the Mercedes-Maybach and Mercedes-EQ families and provides a preview of the first all-electric SUV in the luxury segment. Based on a purely electric vehicle architecture, the design consistently follows the concept of “purpose design”. Continuous transitions, without breaks and edges, characterise the seamless design. The expressive surface modelling and muscular shoulders are further characteristic features. The pronounced wheel wells with cladding in high-gloss black emphasise power and emotionality.
Newly designed door panels with floating armrests and controls with the appearance of elegant sideboards emphasise the simultaneously luxurious and modern character of the interior. The concept for colours and materials has been inspired by the world of fashion. Perfect craftsmanship, high-quality materials and extraordinary details show a new level of exclusivity. The centre console appears to float like a continuous ribbon from the cockpit to the rear seats, creating a particularly light and elegant impression of space with plenty of freedom of movement. In combination with many indirect and direct ambient lighting features, the impression of space and interior components appear visually lighter and also seem to float. The standard vase insert invites you to bring seasonally appropriate floral decorations and thus nature into the interior of the Maybach.
Another key distinguishing feature is the brand’s signature two-tone paint finish in obsidian black metallic and zircon red metallic with a fine pinstripe in chrome as a visual dividing line. Generous chrome surfaces not only extend over the air intakes and diffuser at the front and rear, but also frame the side windows with a dynamically flowing chrome surround in a 3D design. The B-pillars are also chrome plated and have been exclusively finished with a subtle brand emblem pattern. The Maybach “M” can also be found on the D-pillar. At the rear, the sparkling highlight is provided by the rear lights with their continuous helix light strip. The animation here runs from the outside in. The chrome roof spoiler acts as a sporty, aerodynamic trim element. The aerodynamically optimised side running boards bear a customised inlay with the Maybach emblem. Generously dimensioned 24-inch light-alloy wheels in the Maybach “bowl” design – with five short spokes and a flat centre section.
