Kia’s best-selling Ceed range has received a range of bold and contemporary enhancements for 2021, including dynamic and athletic design accents. The Kia Ceed family offers one of the most comprehensive C-segment line-ups on the market, and its enduring presence in the Kia range highlights the model’s outstanding customer appeal and reputation. Long recognised for its key role in establishing the Korean brand in Europe, the Ceed range was Kia’s first car designed, engineered and built in Europe specifically to appeal to European tastes. Now contributing to 28 per cent of Kia’s European market share, the Ceed range remains a strong contender and stands confidently alongside many best-selling brands that have dominated this segment for decades.
From the outside, the rejuvenated exterior speaks of vitality, creating a contemporary and dynamic stance. A completely redesigned front end features Kia’s new logo, a simplified graphic of the company name that reflects the ethos ‘movement that inspires’. New headlamp designs have been introduced on all Ceed models, with full LED headlamps on ProCeed ‘GT-Line S’ and ‘GT’ versions featuring daytime running lights for added road presence and safety. Three arrow-shaped modules surround an integrated LED fog light and high/low beam modules. These daytime running lights (DRLs) also act as the Ceed’s turn signals. GT-Line variants of the five-door hatch gain newly designed LED combination lamps comprised of 48 honeycomb-shaped modules surrounded by a red frame.
The side view reveals eye-catching new alloy designs across all variants in the line-up. Six striking styles are now available, three of which have been launched for the first time with this latest update: 16-inch alloys finished in silver; glossy black 17-inch alloy rims available exclusively on the GT-Line; and super sporty 18-inch alloys with red accents for GT variants. The Kia ProCeed GT will turn heads thanks to bespoke design upgrades, including vibrant red accents at the front, side and rear to highlight the car’s sporting prowess. The signature tiger-nose grille on this range-topping model is formed from two-shot injection moulding to create a distinctive glossy black and red finish with dark chrome upper and lower trim.
Onboard the updated Ceed, the driver is instantly welcomed by chic interior décor, sophisticated soothing colours, tactile materials, and a layout designed to put all occupants at ease. The panoramic sunroof provides a connection to nature and creates a greater sense of space for occupants to feel inspired. The Kia Ceed interior now blends a modern style in look and feel with premium functionality and new technology. For ProCeed GT-Line S models, a large 12.3-inch instrument cluster screen is paired with a 10.25-inch screen to further enhance driver interaction with the vehicle. Every aspect of the interior overhaul has been designed with usability in mind, such as the electronic parking brake switch and other features based around the ‘easy to use, easy to see’ principle which underlines the cabin design.
The rejuvenated Kia Ceed range offers class-leading levels of safety, driving convenience and parking technologies thanks to its enhanced suite of advanced driver assistance systems (ADAS). They help to reduce many of the inherent hazards and stresses of driving, protecting occupants and other road users on every journey. Safety features have been improved, such as the previous blind-spot warning, which is replaced by an active avoidance technology. When operating the turning signal to change lanes, if there is a risk of collision with a rear side vehicle, the new Blind-spot Collision-Avoidance Assist (BCA) will provide a warning. Driver Attention Warning (DAW+) has been updated to include leading vehicle departure alert tech.
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