The Borgward BX3 is the youngest member of Borgward’s SUV family and it carries on the dynamic and sovereign appearance of its sister models. The design of the Borgward BX3 was created in a global process with its Design Studios in Stuttgart, Germany, and Beijing, China. The characteristic muscular fenders pronounce sportiness and safety. The silhouette merges coupe-like character with a clear bodyline, and the two-tone concept merges modernity with elegance. The evolution of the octagon grille celebrates the iconic Borgward logo more than ever before. In short, the BX3 aim to be a consistently designed Crossover that ages well. The Borgward BX3 is a A0 Class SUV in the Chinse market. It is focusing on young, or young at heart, customers who seek a quality brand product.
In the interior, the Borgward BX3 continues the fashionable yet pragmatic style of the Borgward sister models. Wing lines keep shaping the instrument panel, doors and seats. A 10.25-inch cluster display and 8-inch touch screen as head unit is also available, making the Borgward-unique B-Link system easy to use. The rich choice of interior colors also reflects the understanding of needs of the targeted consumers. Besides the exciting yet coherent Design, this thinking is incorporated by the smart B-Link HMI system, generous interior space, electric tailgate with individual height adjustments, 360° parking camera, and many more thought through details that make every ride enjoyable and hassle-free. As an example, express delivery to the car is possible.
For the start, a 1.4T gasoline engine is available, also with a 6AT gearbox. A standard multi-link rear independent suspension system allows excellent motion control performance. The dimensions of 4410mm in length, 1830mm in width and 1670mm in height prove that customers will get a generously sized SUV for a competitive price. In terms of powertrains, the Borgward BX3 uses a 1.4T turbocharged direct-injection four-cylinder engine + Aisin 6-speed transmission. The maximum power of the engine is 110kW and the maximum torque is 250Nm. The power and torque parameters are ahead of the same-level joint venture brands. Aisin 6-speed transmission supports three modes: Eco, Sports and Snow. The car is light weight, has a low noise level, and excellent fuel economy. The professional-grade SUV chassis design and the only rear multi-link independent suspension standard in the same class make the Borgward BX3 sensitive and accurate, the overall driving comfort is excellent.
The Borgward BX3 enhances an intelligent driving experience and is equipped with a dedicated B-Link intelligent interconnection system. The owner can unlock the car through the Bluetooth connection from a mobile phone without carrying a physical key. The digital key can also be shared with relatives and friends. Owners can also enjoy a multitude of technology functions such as personalization of the car settings, adjusting seats, rearview mirrors, temperature, etc. There is a unique courier-to-vehicle service. The owner can remotely authorize the opening and closing of the trunk, and allow a courier to deliver parcels to the car. The Borgward BX3 brings a safe and intelligent driving experience to meet the needs of young or young at heart car owners, while also adding sports and fashion to the Borgward family. On top of that, the new retail system of Borgward Automobile allows a 10% down payment, free 24-hour test drive, 90-day to return the car and other value-added services.
The basic ABS and EBD functions, all models are equipped with 15 safety features including ESC, HAC, AUTO HOLD, and EPB, which greatly improves driving comfort and safety. All-round 6-airbag configuration uses large-capacity airbags to protect all passengers. In addition, passive safety configurations such as seat belts and seats can effectively reduce the injuries of drivers and passengers in case of a collision. In order to achieve a higher standard of safe driving experience, the amount of high-strength steel used in the BX3 has reached 78%, which is a leading position among models of the same class. The cage area of the passenger compartment is formed of a cage body made of impact-resistant materials such as ultra-high-strength steel, which can fully absorb and disperse collision energy, ensuring that the passenger compartment can effectively protect the safety of the driver and passenger when the vehicle is impacted in various directions. The top compressive strength is 6 times higher than the national standard.
Borgward Group AG is a German-based automobile brand established in May, 2008 with headquarter in Stuttgart, Germany. The company carries the name and logo of the former German brand Borgward. Design and engineering is located in Germany, but the cars are produced in China by Foton Motor. Borgward started its business with a fleet of conventional SUVs with sales reaching approx. 75,000 units by January 2018 and has branches in China, Russia, India, Brazil and Mexico. However, the company aspires to become one of the leading electric vehicle manufacturers in the next decade. Full electric models, BXi7 and GT SUV BX6 were officially launched on May 9, 2018, in Beijing, China, and at the Frankfurt Motor Show 2017 presented the Isabella concept, its vision of a full-electric 4-door coupé.
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