Hyundai Motor Company has revealed the Heritage Series PONY, a retro-modern reconstruction of the original mass-produced PONY model that heralded the dawn of Korea’s automotive industry more than 45 years ago. Legendary automobile designer Giorgetto Giugiaro conceived the first generation of PONY. The PONY was an icon of personal mobility created by Hyundai during its mass production from 1975-1990. The hatchback car was the nation’s first mass-produced and exported vehicle. Featured at the Hyundai Motorstudio Busan in South Korea as part of its ‘Reflections in Motion’ exhibition, from April 8 through June 27, 2021, the Heritage Series PONY combines distinctive legacy design features with modern touches to offer a glimpse of the future. More than 45 years later, the timeless value of the original PONY is visible in the new Heritage Series PONY, shown as part of the ‘Heritage Series – PONY’ section of the ‘Reflections in Motion’ exhibition.
The Hyundai Pony Coupe was conceived by legendary automobile designer Giorgetto Giugiaro back in the 1970s and was first presented at the Turin Motor Show in October 1974. With its geometric lines, wedge-style nose and circular headlamps it soon became an icon. Today, the Pony Coupe continues to delight classic car enthusiasts and is perhaps best known as the inspiration behind the legendary De Lorean DMC 12. In December 1975, the Pony was introduced as a 4-door sedan, in May 1976 a pickup version was added, in April 1977 a station wagon, and in March 1980 a 3-door hatchback. Hyundai began exporting the Pony to Argentina, Colombia, Ecuador and Egypt from 1976 and sales in the United Kingdom began in January 1976, making it the first Korean car to be sold there. In 1978, it was also exported to Belgium, Greece and the Netherlands. The Hyundai Pony was Korea’s first mass-produced and exported vehicle and today, it is remembered as a landmark car for Korea.
The Heritage Series PONY’s exterior is marked by a matte, shimmering surface of silver throughout front to rear part of the vehicle, hatchback silhouette. Notable features include camera-based, fender-mounted exterior mirrors to the fore of the windshield, pixelated round headlights and U-shaped taillights made of LED lights. The pixelated round headlights and U-shaped taillights embody the company’s ‘Pixel Road Trip’ design approach that incorporates pixels and eight-bit graphics also utilized in the IONIQ 5 and 45 concept car. The interior boasts a string of chic and modern accoutrements, including doors made of premium materials that exude a classic feel, a modern lighting system, a speed-gauging instrument panel made of lighted vacuum tubes as well as other stylishly retrofitted design elements.
The Hyundai Pony Concept 2021 also contains future-oriented elements, not only retro style. The digital touch transmission, cradle space for mobile phone and voice-activated steering wheel conveys a modern sensibility that will catch people by surprise. In the trunk space, a last-mile mobility device, comprising a stainless steel case, is installed, representing Hyundai Motor’s human-centered design commitment. Meanwhile at Hyundai Motorstudio Busan, the ‘Reflections in Motion’ exhibition invites visitors to explore and reflect on the interactive relationships between time and design as well as technology and styling, with various featured installations underscoring Hyundai Motor’s vision centered on enabling ‘Progress for Humanity’.
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