CUPRA is the definitive expression of uniqueness, sophistication and performance, and the CUPRA Ateca perfectly encapsulates the brand’s values. A vehicle born from the passion of engineers and designers; it is developed for people who appreciate the purity of its execution. The CUPRA Ateca is an SUV that marks the birth of a new brand and is the perfect launch car for the CUPRA brand; a unique model in its segment and perfectly aligned to customers’ needs. The CUPRA Ateca offers a striking exterior look, a stylish interior and accessible performance, created from a powerful engineering toolkit, incorporating the essential technological ingredients to achieve its targets, without overcomplicating or obscuring the vehicle’s raison d’etre.
The beating heart and soul of the CUPRA Ateca is one of the most technologically advanced engines on the market – a turbocharged, direct-injection, four-cylinder 2-litre TSI petrol engine that produces a remarkable 300PS and 400Nm of torque. Linked to a smoother, more precise seven-speed DSG transmission and 4Drive all-wheel drive system, the CUPRA Ateca exudes confidence, coolness and self-assurance. The CUPRA Ateca’s stirring performance is matched by its arresting exterior design. At the front, the upper grille features a honeycomb effect, with the new CUPRA logo at its centre. Glossy black details are a constant feature, while at the rear four exhaust pipes sit on the edge of the rear diffuser and exclusive 19″ diamond cut alloy wheels enhance the SUV’s elegant appearance.
Combined with the four exhausts at the rear, the CUPRA Ateca’s on-road performance is matched by a powerful sound, helping to amplify the sense of drama from the driver’s seat. But developments aren’t solely about absolute performance; the CUPRA Ateca also incorporates technologies to improve efficiency so that the SUV delivers as an everyday car, too. To this end, the seven-speed gearbox has been modified to combine excellent performance with low levels of fuel consumption, while the 2.0 litre TSI engine works with a newly designed Otto Particulate Filter System to fulfil the latest emissions legislation. These developments mean that carbon emissions for the CUPRA Ateca sit in the range of 192 g/km – 201 g/km with fuel efficiency figures of 8.5litres/100km – 8.9litres/100km on the WLTP cycle.
Controlling the output of the CUPRA Ateca’s engine and turning it into usable performance relies on a chasis setup that can adapt to differing requirements. The CUPRA Ateca benefits from an independent front suspension setup using MacPherson struts and a multilink rear, but also integrates the adaptive suspension system – Dynamic Chassis Control – to provide a setup that can be adjusted to the driver’s needs, helping deliver the CUPRA Ateca’s enormous performance to the tarmac. Additionally, the CUPRA Ateca integrates the 4Drive traction system, one of the safest, most advanced integrated traction systems in the world. The all-wheel drive 4Drive technology analyses road conditions in real time, including the speed of the car, speed of each wheel, the steering wheel position, and the driving style or mode to quickly and progressively deliver power at each moment to the wheels that need it.
The CUPRA Ateca offers a striking exterior look that instantly distinguishes it as a high-performance vehicle. It exudes confidence and leaves no doubt that the the CUPRA Ateca is an extremely dynamic SUV. At the front, its upper grille features a honeycomb effect on the inside with the new CUPRA logo at its centre, reinforcing its lineage. On the lower grille the CUPRA name sits subtely and is finished in matt aluminium, just above the exclusively designed bumper. The CUPRA Ateca’s highly sculptured front end continues with the signature full-LED headlights, which not only offer tremendous luminance but also underscore the SUV’s broad, muscular stance and purposeful appearance. As soon as you unlock the doors, LEDs in the exterior mirrors illuminate the area close to the door sills, projecting the CUPRA’s logo and lettering onto the ground.
Once inside, the CUPRA Ateca’s interior exudes a combination of driver-focus, comfort and refinement, and the perception of a vehicle designed to meet the highest performance targets, while at the same time is able to carry its occupants in complete comfort. The CUPRA logo is embossed on the floor mats, the key and the multimedia system touchscreen when the engine is started. The door panels are upholstered in Alcantara®, with the CUPRA lettering illuminated on an aluminium plaque, standing proud on the door sills. The sports seats are also upholstered in Alcantara®, in black with copper stitching, with a carbon fibre effect covering the sides. When cocooned in the driver’s seat, the driver will also see the copper stitching continue on the sports leather steering wheel, which also houses the CUPRA logo embossed at its centre, and gear knob. The pedals are finished in aluminium to complete the feeling of being in control of a special vehicle.
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