The BMW 3-Series Sedan has epitomised the concept of sporty driving pleasure in the global premium midsize class for more than 40 years. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches. The sedan represents not only the core of the BMW 3-Series range (of which over 15 million units have now been sold worldwide) but also the heartbeat of the BMW brand. When the first BMW 3-Series was launched in 1975, it simultaneously brought to life a new breed of car; the sports sedan concept underpinned the rise of the 3-Series to become BMW’s most successful model – a status it retains to this day. Over the course of its six model generations to date, the BMW 3-Series has been ranked the world’s biggest-selling premium car, led the way for high-performance powertrain and chassis technology and earned a reputation as a pioneer of technological innovations in the midsize segment. This latest edition of the car sees BMW building on the sporting tradition of the 3-Series, whose exploits in race competition have earned it so much extra kudos. The seventh generation of the sports sedan moves the game on once again in terms of driving dynamics, not to mention premium quality and innovation, in the midsize segment.
The exterior design of the new BMW 3-Series Sedan uses a combination of precisely drawn lines and strikingly contoured surfaces to create a modern interpretation of the sporting aesthetic. Its new design language provides a clear and unadulterated showcase for the dynamic character of the car. The new 3-Series Sedan is 76 millimetres longer than its predecessor (at 4,709 mm), 16 millimetres wider (1,827 mm) and just 1 mm taller (1,442 millimetres). These dimensions lend the latest-generation model dynamically stretched proportions and a muscular stature. The car’s 41- millimetre longer wheelbase (2,851 mm) and increased track widths (front: + 43 mm, rear: 21 mm), meanwhile, have a direct and positive influence on its poise and agility.
The brand’s new design language also brings a clear arrangement of surfaces to the interior of the new BMW 3-Series Sedan. This accentuates the spaciousness of the cabin and, together with the cockpit’s focus on the driver, enhances their concentration on the road. The instrument panel has a modern, light look, and its horizontal lines, high-quality electroplated trim strips and contours extending into the doors also lend it a feeling of width and elegance. The coordinated design of the door trim and instrument panel, plus the tall centre console, create an all-round feeing of space and a sporting aura. With their dynamic lines and clasp-style door openers, the front and rear door trim panels create a neatly coherent impression.
The newly designed instrument cluster and Control Display form a largesurfaced screen grouping, while the controls not included in these units are clustered into clearly structured function panels.
Responsive power delivery, the free-revving exuberance characteristic of BMW, supreme refinement and exemplary efficiency: these are the hallmarks of the petrol and diesel engines with BMW TwinPower Turbo technology available from market launch for the new BMW 3-Series Sedan. The upgraded four-cylinder engines from the BMW Group’s Efficient Dynamics family form the basis for the sporty driving experience offered by the BMW 330i, BMW 320i, BMW 320d and BMW 318d. A latest-generation six-cylinder inline diesel engine powers the new BMW 330d Sedan. And the addition of units with four cylinders, six cylinders and BMW eDrive technology bring further variety to the range. Over the course of the year, the line-up will expand further to include a BMW M Performance version with extremely sporty characteristics and the BMW 330e Sedan with the latest plug-in hybrid drive technology. The power units join forces with a new-generation six-speed manual gearbox and the eight-speed Steptronic transmission.
The engine in the new BMW 330i Sedan generates more spirited performance than ever. Boasting numerous detail upgrades, this two-litre, four-cylinder unit delivers maximum output of 190 kW/258 hp between 5,000 and 6,500 rpm, while peak torque of 400 Nm (295 lb-ft) is available from 1,550 to 4,400 rpm. The 5 kW/6 hp increase in output and the extra 50 Nm (37 lb-ft) of torque compared with the predecessor engine are the result of the focused optimisation of the BMW TwinPower Turbo system – which comprises twin-scroll turbochargers, High Precision Injection direct petrol injection, VALVETRONIC fully variable valve timing and Double-VANOS variable camshaft timing. The High Precision Injection system ensures precise fuel metering and particularly clean combustion, its new fuel pump generating maximum pressure of 350 bar compared with the 200 bar of the previous version. The further developed direct injection system enables optimal fuel flow through the combustion chambers with atomised fuel delivered by multi-hole injectors. Other characteristics of this engine include a lighter crankshaft, reduced internal friction, optimised heat management and a new digital engine management system.
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